Selected work
Work
Every project by Laith Al-Ramahi, creative director and filmmaker in Dubai: 14 films, commercials, campaigns and documentaries for Emirates, du, Daman, Mleiha and more.
EmiratesInflight Entertainment · 2026 · EmiratesEmirates ice Inflight Entertainment. Leading creative concepts, pitches and content for one of the world's most-watched entertainment platforms, reaching millions of passengers at 40,000 feet.
duActivation · 2025 · du TelecomLive across the UAE, without a single drop. Led the creative campaign behind du's official Guinness World Record for the longest promoted TikTok livestream: 48+ hours, one phone, zero backups, all seven emirates.
The Digital TreeCreative Leadership · 2023 · The Digital TreeFrom zero to 140K without spending a dirham on ads. As Creative Director and Head of Production at The Digital Tree, led content and campaigns across tech, sports and culture for 16 months.
AI ProjectsAI Creative · 2025 · Spec CampaignsI say AI, you say .... Spec campaigns built to see how far AI can push a big idea before it breaks, covering Ardee Downtown, Sensodyne Masterpieces, Heinz The Third Wheel and Popeyes Happy Dips.
Mleiha National ParkSocial Media Campaign · 2025 · Mleiha National ParkWhere the desert holds ancient memory. Monthly content calendars and one-off campaigns such as Emirates Women's Day, spanning video, carousels, design and reels.
Tech Is MagicBrand Film · 2025 · Sawalif TechTechnology is not cold, it is the new wonder. A cinematic brand film establishing Sawalif Tech's voice as a bold, future-forward tech content platform.
Romance and GlamourSocial Media Campaign · 2024 · Maison Des FleursSay it with flowers. A Valentine's social campaign for Maison Des Fleurs focused on the ritual of choosing the right bouquet and the care behind the gesture.
DamanTVC · 2023 · Daman InsuranceConvenient hearing loss. A comedy spot for Daman that skips the sentimentality: an elderly husband who conveniently cannot hear a single chore, until his wife catches him dancing.
As The Olympics EndCampaign · 2024 · Personal WorkThe empty lane speaks louder than any medal. A campaign highlighting the absence of Palestinian athletes at the 2024 Olympics. The empty lane symbolises voices silenced.
Floating PrisonDocumentary Film · 2024 · Personal WorkSome prisons have no walls. Five men, four years, one abandoned oil tanker. The story of seafarers who remained adrift under impossible circumstances.
The MotorDocumentary Film · 2021 · Al Ain Classic Cars MuseumWhat drives us is rarely what we say it is. With three weeks to spare, Captain Rashid and his crew at the Al Ain Classic Cars Museum take on the challenge of resurrecting a classic engine.- The TunnelShort Film · 2021 · Personal WorkLight at the end is not always the exit. A short film built around a single location and the psychological weight it accumulates. Claustrophobic by design.
WaitingTVC · 2022 · UAE Smart Government ServicesTime does not pass, it accumulates. A commercial mini-film about the value of UAE Smart Government Services.
First NoteDocumentary Film · 2019 · Image Nation Abu DhabiEvery story begins before the first word. A quiet film about the moment before creation and the weight of the blank page, following Ghaliaa, one of the biggest voices in Arab music.