Dubai, United Arab Emirates
Creative Director in Dubai
Creative direction across campaigns, brand films, activations and inflight content, based in Dubai and working across the UAE and the wider region. The projects below are the ones led as creative director or creative lead, from the concept through to the finished work.
Selected work
- EmiratesInflight Entertainment · 2026 · Emirates
- duActivation · 2025 · du Telecom
- The Digital TreeCreative Leadership · 2023 · The Digital Tree
- AI ProjectsAI Creative · 2025 · Spec Commercials
- Mleiha National ParkSocial Media Campaign · 2025 · Mleiha National Park
- Tech Is MagicBrand Film · 2025 · Sawalif Tech
- Romance and GlamourSocial Media Campaign · 2024 · Maison Des Fleurs
- DamanTVC · 2023 · Daman Insurance
- As The Olympics EndCampaign · 2024 · Personal Work
Common questions
What does a creative director actually do on a campaign?
Owns the idea and its execution: the concept, the script and art direction, the choice of director and crew, and the calls in the edit that decide whether the finished work still says what it set out to say.
Which brands have you worked with as creative director?
Emirates, du Telecom, Daman Insurance, Mleiha National Park and The Digital Tree, across inflight entertainment, telecoms, insurance, tourism and culture.
Do you direct as well as creative direct?
Yes. Several projects here were both, and the documentary and short film work was directed and written independently.
Also
About Laith Al-Ramahi
Creative director and filmmaker based in Dubai. Ten years directing films, campaigns and branded content for brands across the Middle East and beyond. Selected clients include Emirates, du Telecom, Daman Insurance, Mleiha National Park and Image Nation Abu Dhabi.