AI Projects

Spec campaigns built to see how far AI can push a big idea before it breaks, covering Ardee Downtown, Sensodyne Masterpieces, Heinz The Third Wheel and Popeyes Happy Dips.

Creative director and filmmaker based in Dubai. Ten years directing films, campaigns and branded content for brands across the Middle East and beyond. Selected clients include Emirates, du Telecom, Daman Insurance, Mleiha National Park and Image Nation Abu Dhabi.